What happens when we stop asking AI for more answers?
ctrl+love builds instruments that put assumptions, evidence and human judgment under pressure before decisions become expensive.
CTRL+LOVE / PRESS OFFICE / 001
PRESS.
We build instruments for human judgment.
A small applied-AI practice. Rather more interested in useful evidence than impressive claims.
Press enquiries ↗01 / COVERAGE
Only what
actually happened.
Published interviews, articles and independent mentions will appear here once verified. No borrowed credibility. No imaginary headlines.
02 / STORIES AVAILABLE FOR EDITORIAL ENQUIRIES
From 30 years in advertising and eight at Apple to a shortcut to reality.
Founder Poppe van Pelt on craft, curiosity, and why another meeting is rarely the answer.
Meet Savannah. Receptionist, character, and an evolving operating system.
A working experiment in giving a small independent practice a voice, a face and a way to make things happen.
These are possible angles, not press coverage or commissioned stories.
03 / PRESS MATERIALS
Poppe van Pelt / Founder
The short version.
Poppe van Pelt is the founder of ctrl+love, an independent practice building applied-AI instruments for human judgment. After three decades in advertising, including eight years at Apple, he started ctrl+love to help people challenge assumptions, test decisions and turn useful intelligence into working things.
For publication, image licensing, fact checks, interviews or a longer biography, please contact us directly.
04 / SEE THE WORK